{"id":166052,"date":"2026-01-27T15:54:09","date_gmt":"2026-01-27T23:54:09","guid":{"rendered":"https:\/\/nuvomagazine.com\/?p=166052"},"modified":"2026-02-17T12:00:11","modified_gmt":"2026-02-17T20:00:11","slug":"dpharaoh-woon-a-tai-on-embracing-the-elements-in-snow-gooses-winter-campaign","status":"publish","type":"post","link":"https:\/\/nuvomagazine.com\/daily-edit\/dpharaoh-woon-a-tai-on-embracing-the-elements-in-snow-gooses-winter-campaign","title":{"rendered":"D\u2019Pharaoh Woon-A-Tai on Embracing the Elements in Snow Goose\u2019s Winter Campaign"},"content":{"rendered":"<p>By the time D\u2019Pharaoh Woon-A-Tai stepped onto the set of <a href=\"https:\/\/www.canadagoose.com\/ca\/en\/shop\/snow-goose\/shop-snow-goose\">Canada Goose\u2019s Snow Goose<\/a> campaign, he knew this wasn\u2019t just another fashion shoot. The Oji-Cree Canadian actor, best known for his breakout role as Bear Smallhill in FX\u2019s critically acclaimed series <em>Reservation Dogs<\/em>, could feel it was something different.<\/p>\n<p>\u201cShooting a campaign of this scale feels surreal,\u201d he says. \u201cI\u2019ve done fashion and editorial work before, but this was my first time stepping into something this iconic\u2014especially alongside Willie Nelson. It felt like a true meeting of worlds.\u201d<\/p>\n<p>&nbsp;<\/p>\n<div class=\"textwidget custom-html-widget\"><!-- \/22029956375\/NUVO_Article_InPage_970x250 --><div id='div-gpt-ad-1687542642545-0' style='min-width: 300px; min-height: 90px;'><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1687542642545-0'); });<\/script><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>Snow Goose, Canada Goose\u2019s more design-forward line under the creative direction of Haider Ackermann, recently unveiled its third collection since he took the helm in 2024. The accompanying campaign features Nelson\u2014long known for his environmental activism\u2014alongside Woon-A-Tai and reframes winter not as something to endure but to experience. It\u2019s an idea that resonated deeply with Woon-A-Tai, whose world view is shaped by a profound connection to the natural world.<\/p>\n<p>For him, the clothing feels practical yet expressive\u2014designed not just to be seen but also to be lived in. \u201cWhat stands out most is how thoughtful the pieces feel,\u201d he says. \u201cEverything is built to last, both practically and aesthetically. I was surprised by how breathable and easy they are to wear.\u201d<\/p>\n<p>&nbsp;<\/p>\n<div class=\"full-image\">\n<div id=\"attachment_166024\" style=\"width: 1178px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-166024\" class=\"responsive wp-image-166024 size-full\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6.webp\" alt=\"\" width=\"1168\" height=\"1460\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-448x560.webp\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6.webp\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6.webp 1168w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-445x556.webp 445w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-448x560.webp 448w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-96x120.webp 96w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-768x960.webp 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-320x400.webp 320w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-684x855.webp 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-318x398.webp 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-144x180.webp 144w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-180x225.webp 180w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-400x500.webp 400w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-600x750.webp 600w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-900x1125.webp 900w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-L02_007_V6-300x375.webp 300w\" sizes=\"auto, (max-width: 1168px) 100vw, 1168px\" \/><p id=\"caption-attachment-166024\" class=\"wp-caption-text\">Willie Nelson<\/p><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"textwidget custom-html-widget\"><!-- \/22029956375\/NUVO_Article_InPage_Banner_2 --><div id='div-gpt-ad-1687542579005-0' style='min-width: 300px; min-height: 90px;'><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1687542579005-0'); });<\/script><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>\u201cWinter is often imagined as a season of silence, as quiet or still,\u201d Ackermann says in a statement. \u201cBut I wanted this collection to breathe, to move with the rhythm of life that persists beneath the cold and capture the pulse of life in the cold.\u201d<\/p>\n<p>That philosophy is reflected in the collection\u2019s palette: deep browns and blacks punctuated by reflective details and more unexpected hues like fluorescent mint green, ice lavender, and marine earth blue. The result is outerwear designed to move with its wearer, guided by the message \u201cThe Earth Needs All the Friends It Can Get\u201d (a statement that also features in key pieces of the collection). Highlights include the sculptural Thalix Parka, the fully reflective Merge Jacket and Pant, and the cozy Vertica Fleece.<\/p>\n<p>\u201cI gravitate toward pieces that balance comfort, function, and expression,\u201d Woon-A-Tai says. \u201cI\u2019m a lively person, and I like to mix that with cool, understated, but still expressive looks.\u201d It\u2019s a sensibility that aligns naturally with Ackermann\u2019s design language. \u201cI admired Haider\u2019s work long before this, but collaborating with him deepened that appreciation. What excited me most was how much meaning he brings into design.\u201d<\/p>\n<p>&nbsp;<\/p>\n<div class=\"full-image bleed left\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"responsive alignnone wp-image-166016 size-full\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-371x556.webp\" alt=\"D\u2019Pharaoh Woon-A-Tai on Embracing the Elements in Snow Goose\u2019s Winter Campaign\" width=\"371\" height=\"556\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-373x560.webp\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q.webp\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-371x556.webp 371w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-373x560.webp 373w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-80x120.webp 80w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-768x1152.webp 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-267x400.webp 267w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-684x1026.webp 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-318x477.webp 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-120x180.webp 120w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-180x270.webp 180w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-400x600.webp 400w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-600x900.webp 600w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-900x1350.webp 900w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q-300x450.webp 300w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_q.webp 973w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/p>\n<\/div>\n<div class=\"full-image bleed right\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"responsive alignnone wp-image-166015 size-full\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-371x556.webp\" alt=\"D\u2019Pharaoh Woon-A-Tai on Embracing the Elements in Snow Goose\u2019s Winter Campaign\" width=\"371\" height=\"556\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-373x560.webp\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p.webp\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-371x556.webp 371w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-373x560.webp 373w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-80x120.webp 80w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-768x1152.webp 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-267x400.webp 267w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-684x1026.webp 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-318x477.webp 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-120x180.webp 120w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-180x270.webp 180w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-400x600.webp 400w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-600x900.webp 600w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-900x1350.webp 900w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p-300x450.webp 300w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1661UCDP_9091_p.webp 973w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"textwidget custom-html-widget\"><!-- \/22029956375\/NUVO_Article_InPage_Banner_4 --><div id='div-gpt-ad-1689001680662-0' style='min-width: 300px; min-height: 90px;'><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1689001680662-0'); });<\/script><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>As part of the campaign, Ackermann hosted a four-day expedition to <a href=\"https:\/\/nuvomagazine.com\/magazine\/spring-2011\/churchill-manitoba?srsltid=AfmBOooi2grjYBLX-OoQH7OvMny4c7vLHT22BH69RLXnR3UnSQ7nbaQO\">Churchill, Manitoba<\/a>\u2014the polar bear capital of the world. There, Woon-A-Tai joined Indigenous knowledge keepers from Cree, Dene, Inuit, and M\u00e9tis communities, who grounded participants in the histories and traditions of the North before travelling onto the tundra with <a href=\"https:\/\/polarbearsinternational.org\/\">Polar Bears International<\/a>, a longtime conservation partner of Canada Goose. \u201cBeing immersed in nature, observing polar bears, and testing the collection in real conditions made the collaboration feel purposeful and real,\u201d he says.<\/p>\n<p>The experience was not just visually striking but also culturally and emotionally grounding\u2014especially for someone whose connection to nature has long shaped both his identity and the stories he chooses to tell.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"full-image\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"556\" class=\"size-full wp-image-166075 responsive aligncenter\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-499x556.jpg\" alt=\"\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-502x560.jpg\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-scaled.jpg\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-499x556.jpg 499w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-502x560.jpg 502w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-108x120.jpg 108w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-768x856.jpg 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-1378x1536.jpg 1378w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-1837x2048.jpg 1837w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-359x400.jpg 359w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-684x762.jpg 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-318x354.jpg 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-161x180.jpg 161w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-180x201.jpg 180w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-400x446.jpg 400w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-600x669.jpg 600w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-900x1003.jpg 900w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-1200x1338.jpg 1200w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-1500x1672.jpg 1500w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/DPharaoh-cropped-300x334.jpg 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Since <em>Reservation Dogs<\/em>, Woon-A-Tai has emerged as one of the most compelling young voices in film and television, earning recognition for nuanced performances and for helping usher more authentic Indigenous stories into the mainstream. At the same time, he\u2019s become an increasingly visible presence in fashion, collaborating with global brands while continuing to champion meaningful representation on screen.<\/p>\n<p>\u201cIt hopefully feels like a real shift, not a trend,\u201d he says of the growing presence of Indigenous voices in media. \u201cWith Indigenous writers, directors, and casting leads driving the work, the stories feel more specific, honest, and human\u2014reflecting the full range of Indigenous life beyond stereotypes. But I\u2019m grateful for everyone who paved the way for that to start to be the reality.\u201d<\/p>\n<p>In the end, Woon-A-Tai\u2019s collaboration with Snow Goose is best captured in a line from the campaign itself: \u201cIn our communities we don\u2019t separate ourselves from nature,\u201d he says. \u201cWe are nature.\u201d<\/p>\n<p>&nbsp;<\/p>\n<div class=\"full-image bleed left\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"556\" class=\"alignnone size-full wp-image-166013 responsive\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-371x556.webp\" alt=\"\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-373x560.webp\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p.webp\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-371x556.webp 371w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-373x560.webp 373w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-80x120.webp 80w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-768x1152.webp 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-267x400.webp 267w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-684x1026.webp 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-318x477.webp 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-120x180.webp 120w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-180x270.webp 180w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-400x600.webp 400w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-600x900.webp 600w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-900x1350.webp 900w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p-300x450.webp 300w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1607UCD_9003_p.webp 973w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/p>\n<\/div>\n<div class=\"full-image bleed right\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"556\" class=\"alignnone size-full wp-image-166011 responsive\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-371x556.webp\" alt=\"\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-373x560.webp\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q.webp\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-371x556.webp 371w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-373x560.webp 373w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-80x120.webp 80w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-768x1152.webp 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-267x400.webp 267w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-684x1026.webp 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-318x477.webp 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-120x180.webp 120w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2026\/01\/Copy-of-1563UCD_9003_q-180x270.webp 180w, 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