{"id":160054,"date":"2025-03-18T10:07:53","date_gmt":"2025-03-18T17:07:53","guid":{"rendered":"https:\/\/nuvomagazine.com\/?p=160054"},"modified":"2025-03-22T10:59:03","modified_gmt":"2025-03-22T17:59:03","slug":"rome-is-the-new-luxury-travel-hub","status":"publish","type":"post","link":"https:\/\/nuvomagazine.com\/daily-edit\/rome-is-the-new-luxury-travel-hub","title":{"rendered":"Rome Is the New Luxury Travel Hub"},"content":{"rendered":"<p>The year 2025 is a big one for Rome as the Catholic Jubilee is expected to bring millions to the city. Even so, the capital city of Italy has been booming for the last few years. \u201cThere is a fantastic momentum in Rome,\u201d the city\u2019s mayor, Roberto Gualtieri, said at the inaugural <a href=\"https:\/\/www.riserome.it\/en\/#:~:text=RISE%20%2D%20Rome%20Insights%20Style%20Experience,and%20Lazio's%20high%2Dend%20offer.\">RISE \u2013 Rome Insights Style Experience<\/a>, a benchmark event of the luxury travel industry. \u201cThe city has climbed the tourist charts as a destination of excellence,\u201d he boasted, underlining the record number of tourists, sold-out concerts (think Coldplay), major-sporting events (<a href=\"https:\/\/nuvomagazine.com\/palate\/recipe-of-the-week-swing-oil-cocktail?srsltid=AfmBOooFXgVdtERJBYs34jbjGiStgMIw6aOqooLx70aWwAGu2CaTd6fS\">Ryder Cup<\/a>), and \u201cthe growth of international investments at levels not seen for years.\u201d<\/p>\n<p>&nbsp;<\/p>\n<div class=\"widget_text interscroller-wrapper\" ><div class=\"widget_text interscroller-bg-wrapper\" style=\"clip: rect(0 100vw 100vh 0);\"><div class=\"widget_text interscroller-bg\"><div class=\"textwidget custom-html-widget\"><!-- \/22029956375\/NUVO_Interscroller_ArticlePage -->\r\n<div id='div-gpt-ad-1698863055717-0' style='min-width: 300px; min-height: 600px;'>\r\n  <script>\r\n    googletag.cmd.push(function() { googletag.display('div-gpt-ad-1698863055717-0'); });\r\n  <\/script>\r\n<\/div>\r\n<\/div><\/div><\/div><\/div>\n<div class=\"full-image\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"size-full wp-image-160057 responsive aligncenter\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-600x400.jpg\" alt=\"\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-816x544.jpg\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash.jpg\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-600x400.jpg 600w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-816x544.jpg 816w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-120x80.jpg 120w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-768x512.jpg 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-432x288.jpg 432w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-684x456.jpg 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-318x212.jpg 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-180x120.jpg 180w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash-300x200.jpg 300w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/matthias-schroder-azxvGi8ZYV4-unsplash.jpg 1460w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>RISE was conceived by Alessandro Onorato, the Roma Capitale Head of Tourism, Sport, Fashion, and Major Events who proposed the idea to the Roma &amp; Lazio Convention Bureau. &#8220;For too many years, tourism in Rome was managed in a haphazard manner,&#8221; said Onorato at a briefing pre-event. &#8220;Organizing RISE, which features exclusively Roman exhibitors, is a strategic choice to strengthen Rome&#8217;s positioning as a destination for luxury tourism. It will be an opportunity to attract even more investment.&#8221;<\/p>\n<p>The resurgence of the luxury hotel industry since the pandemic is not a temporary trend but a structural shift. Luxury Travel Intelligence, an independent platform specializing in the analysis and evaluation of the high-end tourism sector, ranked Rome second in the world in 2024 for new openings of ultraluxury hotels, surpassed only by London and ahead of metropolises such as New York, Sydney, Singapore, and Tokyo. In 2024, Rome saw the opening of 14 new five-star hotels, including <a href=\"https:\/\/www.sixsenses.com\/en\/hotels-resorts\/europe\/italy\/rome\/\">Six Senses<\/a>, <a href=\"https:\/\/www.bulgarihotels.com\/en_US\/rome\/bulgari-hotel-roma\">Bulgari<\/a>, <a href=\"https:\/\/www.anantara.com\/en\/palazzo-naiadi-rome\">Anantara Palazzo Naiadi<\/a>, and <a href=\"https:\/\/www.editionhotels.com\/rome\/\">Edition<\/a>, with another seven soon to open, including Nobu, Four Seasons, and Orient Express La Minerva.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"full-image\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" class=\"size-full wp-image-160056 responsive aligncenter\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-600x450.jpg\" alt=\"\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-747x560.jpg\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash.jpg\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-600x450.jpg 600w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-747x560.jpg 747w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-120x90.jpg 120w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-768x576.jpg 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-432x324.jpg 432w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-684x513.jpg 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-318x239.jpg 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-180x135.jpg 180w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash-300x225.jpg 300w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/chris-czermak-PamFFHL6fVY-unsplash.jpg 1460w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u201cThis reset is a fantastic opportunity,\u201d Gualtieri said, \u201ca transformation of tourism in Rome into a real industry.\u201d Historically, Rome has failed to attract international hotel brands partly because of the lack of real estate. The number of defunct bank buildings and public administrative offices makes for empty<em> palazzi<\/em> that are ideal real estate opportunities for a modern reinterpretation. The intent, Gualtieri stated, is \u201can economy of new activity, creating skilled jobs, increasing the income of the local operator, and leading to improvements in neighbourhoods.\u201d (Investment volume in 2023 reached \u20ac412 million.) This new wave of luxury hotels also presents an opportunity to incorporate retail spaces on the ground floor, offering brand expansion alongside hospitality ventures.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"textwidget custom-html-widget\"><!-- \/22029956375\/NUVO_Article_InPage_Banner_3 --><div id='div-gpt-ad-1687542702230-0' style='min-width: 300px; min-height: 90px;'><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1687542702230-0'); });<\/script><\/div><\/div>\n<p>&nbsp;<\/p>\n<div class=\"full-image\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" class=\"size-full wp-image-160058 responsive aligncenter\" src=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-600x450.jpg\" alt=\"\" data-src-tabletlandscape=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-747x560.jpg\" data-src-desktop=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482.jpg\" srcset=\"https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-600x450.jpg 600w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-747x560.jpg 747w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-120x90.jpg 120w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-768x576.jpg 768w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-432x324.jpg 432w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-684x513.jpg 684w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-318x239.jpg 318w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-180x135.jpg 180w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482-300x225.jpg 300w, https:\/\/nuvomagazine.com\/wp-content\/uploads\/2025\/03\/pexels-alexray-3822482.jpg 1460w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Overtourism is a challenge for the future of tourism\u2014the Roma &amp; Lazio Convention Bureau reported 51.4 million overnight stays in 2024\u2014and Rome continues to top most people\u2019s bucket list. The reason, of course, is that it is one of the most awe-inspiring cities in existence, but there is so much to admire beyond the obvious. Unlike Venice, which continues to have a mass exodus of locals, Rome is a city where residents actually thrive, and so when in Rome, do as the Romans do\u2014live how they live. This new luxury offering provides a range of perspectives on the Eternal City.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"textwidget custom-html-widget\"><!-- \/22029956375\/NUVO_Article_InPage_Banner_4 --><div id='div-gpt-ad-1689001680662-0' style='min-width: 300px; min-height: 90px;'><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1689001680662-0'); });<\/script><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p itemprop=\"text\">The Eternal City is experiencing a surge in high-end hotels and travel experiences.<\/p>\n","protected":false},"author":12,"featured_media":160055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[1190,5],"tags":[3114,191,1973,3442],"coauthors":[136],"class_list":["post-160054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-edit","category-travel","tag-daily-edit","tag-italy","tag-rome","tag-travel"],"acf":[],"apple_news_notices":[],"yoast_head":"<!-- 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